Since my blog has been heavy on family updates as of late, I thought it was about time to discuss business and best practices. How about discussing the power of email for Internet marketing.

Parents know it’s tough to cook with a newborn in the house, so one of my co-workers was kind enough to setup a dinner schedule to help us out. Shane provided our first dinner and he setup an account on so others could opt in and schedule dinner for us on follow up nights. The first two scheduled meals worked out great, but there was a snag on #3. Someone had planned to provide us dinner last Friday night, but I wasn’t notified and a bit puzzled Food Tidings didn’t send me a confirmation. In fact, Food Tidings never sent me any email.

Enter the importance of email and opt in

What's your email strategy?

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